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Email Marketing From Ecommerce Orders

     
6:33 pm on Dec 5, 2018 (gmt 0)

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In the last few months i've been spreading the love for my online orders and making an effort to find smaller ecommerce businesses.
I've been successful, instead of just using the usual go-to sites.

However, there's one thing that these sites could do to help themselves is to not treat every new customer as a way to pump out marketing newsletters - it's more than annoying.

I really don't want to have to keep hitting unsubscribe when I didn't subscribe in the first place. I know, it says in their T&C they will e-mail, but, wait, where's the option to unsubscribe - you've got to wait until they stay sending the e-mails, and even then, some take no notice.

On the positive side, almost all of them have provided a great service, and those that haven't will not hear from me again.
8:22 pm on Dec 5, 2018 (gmt 0)

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Which websites ?!
1:46 am on Dec 6, 2018 (gmt 0)

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When I build a website, receiving newsletters and such is an opt-in choice made at checkout, not a forced default. I too agree, and firmly believe that "opt-in" should always be the default no matter what it is.
9:03 am on Dec 6, 2018 (gmt 0)

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@Marshall Yes, it should be opt-in - and I might even do that. I realise they need an e-mail for communications regarding the order - I get that, and accept that.

@makeonlineshop I won't name any of them as that is just not a reasonable approach on a public forum.

One small business even had a "unsubscribe" link which i followed at least three times and they still took no notice. One thing i did do with this particular one was to use a throw-away e-mail. Obviously, I used that option an just binned the e-mail. I won't be buying from them again. If I want their product i'll buy from another source, or a competitor's product.

The key point is that it only annoys people by being overzealous.

Overall, it's been a positive experience buying from the smaller ecommerce business, and let's face it, they often have to try harder than the go-to players.
8:23 am on Dec 12, 2018 (gmt 0)

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One opt-in for status of the order. And when they finally receive the order we see it in our end too. Then an second email asking about whether they want to continue receiving newsletters from us for more products (& updates) or not.