Charge freight or Flat Rate

[Rlilly]

What is more attractive to B2B buyers:

A) Low prices but charge a freight rate. And there is incentive to ship on buyers account

or

B) High price and charge a very low flat rate ship, or free

[engine]

For B2B, shipping fees are sometimes the only way to make a little extra$$.
I can't see orders coming in for B)

I'd suggest A) Go with the low prices for the product and shipped on account.

Unlike B2C, on the other hand, they expect free delivery all the time these days, and the most attractive offering is probably free for slow delivery, and $$ for special delivery. Some people cannot resist wanting it next day.

[not2easy]

I agree, businesses expect to pay for shipping charges, some businesses are able to write off such expenses (taxually speaking) while consumers believe in magic.

It costs money to ship and most items can't be priced to cover actual shipping costs; nearby businesses would need to subsidize shipments to places further away. Much depends on your shipping costs. If you sell handkerchiefs the shipping costs are easier to 'disguise' than if you're shipping filing cabinets for example. For B2B better prices and fair shipping make more sense.

[Essex_boy]

As long as 'A' is the true figure and cost, then use 'A'

[tangor]

If it is bigger than a pack of cigarettes and costs more than $50, then price the item and charge actual shipping. B2B does not expect freebies, they know better.

[keyplyr]

I think it depends on the industry. What are the other vendors charging?

[Rlilly]

@keyplyr
Other vendors mostly charge a decent price with freight rates. A few are increasing the price and giving free freight. So there is no set rule for vendors.