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Amazon Storefronts for SMBs in the U.S.

     
3:23 pm on Sep 17, 2018 (gmt 0)

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Amazon is reaching out to smaller business to help show it's not just about putting the SMBs out of business.

Amazon Storefronts is one way it's trying to show how it's supporting SMBs in the U.S.
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12:27 am on Sept 18, 2018 (gmt 0)

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Betcha they'll still outrank those SMBs in the SERP.
12:43 am on Sept 18, 2018 (gmt 0)

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Just glancing through the links it looks to me like Amazon just a bunch of marketing targeting SMB's convincing them to sell through Amazon.

It kind of feel like a protection racket, give us a cot of your small business or we will crush you. I'm not saying that this what it is but that is the feeling I get.
1:58 am on Sept 18, 2018 (gmt 0)

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I think many of us have a love/hate relationship with Amazon.

They do some really great things. They offer fantastic customer service, low prices and super fast reliable shipping. They have a great movie streaming service that allows artist innovation & independence in original filmmaking. Their cloud servers are scalable & affordable... and of course, all these things are the worst if you're competing.

Even if SMBs have a successful site of their own, it may also be wise to have a presence at Amazon Storefronts or risk being invisible.
8:48 am on Sept 18, 2018 (gmt 0)

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Of course, it's a marketing ploy for Amazon, but, you have to admit, it's now grown so large that it's difficult to ignore the opportunities. No, i've not fallen for the hype, i'm a realist. SMBs cannot compete with the marketing muscle of Amazon, and, in any case, it's become a destination in its own right.

It has a great system, and yes, it may end up competing, but, surely, for an SMB it's just as important to take advantage when the opportunities arise.

They offer fantastic customer service, low prices and super fast reliable shipping.

The pricing aspect is one i'd challenge more frequently: I've noticed Amazon is not the cheapest, so it's worth looking around.
9:06 am on Sept 18, 2018 (gmt 0)

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Often I find a lower price on eBay, but choose Amazon because of their 'no questions asked' return policy (for Amazon sold products, not the 3rd party sellers.) Also, in my area as a Prime member, they deliver 24 hours a day, inside my building, to my door.

I sometimes don't trust sellers on eBay even if they are less expensive.