Online Community Building Boosts Sales

Jupiter Media Metrix reports quantifiable returns from community features

[Dante_Maure]

Study: Community Pays Off for E-Commerce Sites [newsfactor.com]

Users who contribute product reviews or post messages on a site will visit the site nine times more often than noncontributors - and will make purchases nearly twice as often, according to a new report.

[Travoli]

Now if companies would only "get it".

Great article. I have experienced this first hand, as the customer. I spent 3x the money with those folks.