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Advice on website product presentation

     
4:39 am on May 29, 2018 (gmt 0)

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Hell Everyone,

We are a service based business. We are looking to present our services on cartoons of people. The biggest debate we are currently having is either presenting these services on one cartoon, which would be our "mascot" or presenting the services on various people of different ethnicities, genders, sizes etc. What would be a better choice in regards to being more attractive to our future customers?

Thank you!
9:38 am on May 29, 2018 (gmt 0)

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Hi rivsrush,

Without more info I'm thinking just the one cartoon, at least at first. Establish it across your audience to achieve association with your branding.

See how well it does & learn from it. Discover the various presentations that work best.

You could also consider an extended future campaign of a series of the same mascot cartoons (think Geico's gecko.)
11:50 pm on May 30, 2018 (gmt 0)

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Second the gecko concept, it'll be far more memorable, and the chance of accidentally excluding is lower.
Cartoon people can send the wrong message (voice of experience talking).

Think adjectives...
You provide fast service, pick a cheetah or a rabbit.
You move furniture, make it strong like a hippo who drives a moving truck, and can carry a house.
1:28 am on May 31, 2018 (gmt 0)

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Thank you so much everyone!
1:30 pm on July 5, 2018 (gmt 0)

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Everything depends on your business needs, but I believe that a single cartoon will work better. It will make it easier for your prospects and customers to recognize your brand, understand what you're doing, and how to reach out to you.
Later, you will still be able to try another format, but it's always better to begin with easier ideas and solutions.
Good luck!
11:40 am on July 9, 2018 (gmt 0)

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Base your cartoons around people who work with you, I really dont like this 'gender/race identity' thing

(Oh by the way this is my 4000 post)
2:38 pm on July 9, 2018 (gmt 0)

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Put your cartoon on a t-shirt and walk through a mall where all kinds of people can see it. Collect their comments. Decide what to do from there. You never know what will trigger folks these days. :)
12:49 am on July 13, 2018 (gmt 0)

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Seems like the theme is sticking to one character. Thanks everyone.

SB: congrats Essex_Boy!