As the subject mentions. What is your ecommerce conversion rate from Organic? And I'm curious what steps you have taken to raise this metric? I can pump and dump numerous exponents of traffic into the site, but simply doubling the conversion rate will have a far greater impact in the long run.
The best steps I have taken to increase my conversion rate is keeping everything simple and easy to locate on the website. Desktop and moble.
Conversions are like finding gold in your pan you just have to keep moving the dirt till you find the right mix. Each ecommerce website is different you need to experiment and test to find your sweet spot.
Most orders this month since 2013. What did I do. 1- Removed outdated images replaced with updated images of products on units. 2- Created a most popular page and only added several products. Working well. 3- Cut back on wording of product to make it easier to get quick advantages as to selecting our product. More detailed product description can be seen if they so chose.
Things I have done or am doing - try to speed up the pages - heatmapping to see where people are getting lost, how far they scroll - usability testing - given two versions of a mockup of the page and an assigned task, what are the successful completion rates with different designs? - A/B testing for conversion rate
For me the least useful out of heatmapping, A/B usability testing and A/B testing for conversion rate is, in fact, the conversion rate testing. That seems counter-intuitive, but it is the noisiest signal and it requires the highest volume to see a change. In this case, it's a multi-step sales process, so you get much better data faster if you check for intermediate conversions or if you just focus the user with a good usability test.