Ecommerce - What's your Conversion rate

[Butes]

As the subject mentions. What is your ecommerce conversion rate from Organic? And I'm curious what steps you have taken to raise this metric? I can pump and dump numerous exponents of traffic into the site, but simply doubling the conversion rate will have a far greater impact in the long run.

[TravisDGarrett]

I guess it highly depends of the goods you are selling, and who else are selling them. Potential buyers might review several sites, before deciding to order.

[RhinoFish]

Also depends on your margin and monetization tactics.

I've also seen companies who think they're Organic is awesome, but it's mostly Name Traffic.

You're right about dumping traffic.
On the paid side, if you can cut out wasted spend, then lower your prices, you'll gain a ton.

Just saying CR% is not everything.
Find efficiency where ever it can be found, and it'll help you drive incremental sales.

[bwnbwn]

The best steps I have taken to increase my conversion rate is keeping everything simple and easy to locate on the website. Desktop and moble.

Conversions are like finding gold in your pan you just have to keep moving the dirt till you find the right mix. Each ecommerce website is different you need to experiment and test to find your sweet spot.

[Essex_boy]

I increased a guys take from £500 to £1500 on several products just by moving then to the top of the page !

[tangor]

Page layouts that allow call to action are also helpful. Primarily means the reader doesn't get confused, can find what they are looking for, and their experience is good.

[Essex_boy]

Yes your right, I also found plenty of broken links, spelling errors, weird layouts and an unoptimized images - All very simple errors that affect the site and conversion rates.

[bwnbwn]

Most orders this month since 2013.
What did I do.
1- Removed outdated images replaced with updated images of products on units.
2- Created a most popular page and only added several products. Working well.
3- Cut back on wording of product to make it easier to get quick advantages as to selecting our product. More detailed product description can be seen if they so chose.

[ergophobe]

Well... for one site - roughly 1.6%

Things I have done or am doing
- try to speed up the pages
- heatmapping to see where people are getting lost, how far they scroll
- usability testing - given two versions of a mockup of the page and an assigned task, what are the successful completion rates with different designs?
- A/B testing for conversion rate

For me the least useful out of heatmapping, A/B usability testing and A/B testing for conversion rate is, in fact, the conversion rate testing. That seems counter-intuitive, but it is the noisiest signal and it requires the highest volume to see a change. In this case, it's a multi-step sales process, so you get much better data faster if you check for intermediate conversions or if you just focus the user with a good usability test.