What percentage of Amazon Customers give Product Feedback

Competitive Analysis of Competition

[lgn1]

Doing some competitive analysis on the competition, and I figured I might be able to get some ballpark figure competitive analysis, using customer feedback from the Amazon marketplace store they are running.

I already figured out they are using fake reviews, based on the season trend of our industry, and the date of the feedback. Also, I'm quite good at spotting fake reviews.

Since Amazon poke people to review purchases, I assume it is higher than the 1 - 2% industry average for brand-name sporting goods.

Any amazon or former amazon merchants out there with some stats on the percentage of people that actually give product reviews on Amazon?

[keyplyr]

Only Amazon will have the metric of purchase verified reviews and I doubt they'll share that. I would ignore reviews written by users other than verified purchases.

[londrum]

I’ve sold ebooks on amazon and if you get 1 review for every 100 sales then you’re doing well

[lgn1]

Unfortunately, Amazon is one place I don' have any spies, so I was just looking for a ballpark figure from merchants that use or had use Amazon Marketplace in the past.

I suspect, a lot of Verified by Amazon purchases are fake also, especially startups with lots of friends and relatives dispersed over a large geographic area.

If I was Amazon, I would tie the review to the product only, and remove any reference to the merchant in the review. In this day and age, if you don't provide good customer service, you won't be around long anyway (with the possible exception of Air Canada).

[engine]

I suspect, a lot of Verified by Amazon purchases are fake also...

That is also correct. I have tracked one organization that relies on reviews, which are clearly fake customers.

Amazon has been trying to clamp down on these fake reviewers, but it's the companies that are really the culprits. It imbalances the whole thing, so it's near impossible to get accurate figures on the percentage. Only Amazon would have the true figures, but some merchants may be able to share their experiences.

[Essex_boy]

I wrote a review on a book that ripped it to pieces.... Then three length 'reviews' appeared all praising the book, then THEY all started attacking my review.

4 years later none of the 'reviewers' ever wrote another review.

Fake? Tried to getting them removed via amazon, any luck ? No.

[keyplyr]

I sold a couple of my books on Amazon for a short period, getting a few reviews. One review was from a person I had no purchase record of. Of course that person could have borrowed the book from someone who did actually buy it, but why would they then go to Amazon, search for it, then write a review?

[engine]

>why would they then go to Amazon, search for it, then write a review?
Lonely. ;)

[keyplyr]

Lonely. ;)

I can dig it