Senior Member from CA
joined:Nov 12, 2003
Doing some competitive analysis on the competition, and I figured I might be able to get some ballpark figure competitive analysis, using customer feedback from the Amazon marketplace store they are running.
I already figured out they are using fake reviews, based on the season trend of our industry, and the date of the feedback. Also, I'm quite good at spotting fake reviews.
Since Amazon poke people to review purchases, I assume it is higher than the 1 - 2% industry average for brand-name sporting goods.
Any amazon or former amazon merchants out there with some stats on the percentage of people that actually give product reviews on Amazon?