joined:May 11, 2012
My shopping cart allows me to add tags to products and then those tags become pages such as mystore.tld/tags/big+comfy+sheets+for+queen+bed. What I've done is added better SEO optimization to these pages including putting "Big Comfy Sheets for Queen Bed" as the title, in the meta keywords and description. I also added it to the <h1> title and also created text on the tag results page using that term inside a generic paragraph of text such as "Thank you for searching "Big Comfy Sheets for Queen Bed". We hope you love the results above! We sell plenty of great items... blah blah blah. If you aren't happy with the results for "Big Comfy Sheets for Queen Bed", please try searching again... blah blah blah" Of course it just replaces "Big Comfy Sheets for Queen Bed" with any other tag term on other results.
I notice other sites were indexing and following these tag pages and the results were appearing in Google. I figured as long as I wasn't targeting the same keywords on other pages of my site (ie: "Big Comfy Sheets for Queen Bed" vs "bed sheets" which is targeted on my category page for "bed sheets"), I wasn't being abusive? Other places I've read say you should NEVER index,follow your tag pages. Why is this?
Same thing with search results. So somebody can search "white Egyptian sheets for a queen bed" and again you if you find a way to add the term as the page's keywords, to the title, description, keyword list, h1 and somehow inside a paragraph, is that search result page optimized enough and healthy enough to be indexed by Google? What is the harm?
Now I know somebody may be dummy and search your site for "candy apples trees" or whatever crazy term you can think up and if Google indexes mystore.tld/storesearch/result/?q=candy+apples+trees and it's set to index,follow does that hurt you? I think it would because now Google is seeing these unrelated keywords you are trying to target which hurt your overall optimization for anything bed sheet related.
I've read that you should always block search result pages because they don't add value for the value. I think if I can find a way to optimize them for these keywords I should. Thought?