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Forum Moderators: buckworks
joined:Apr 21, 2016
posts: 65
votes: 12
Think like the customer.As a customer, I'm thinking: what action do I have to take to get this quote?
How about a near instantaneous text message?How do your customers feel about giving out information? For me the Great Divide is whether I have to tell the vendor anything at all in order to learn the price. Product price, that is. Obviously if you're inquiring about shipping, you need to know where it's going. And if it's customized, like an insurance quote, again you need some quasi-personal information from the consumer. But that wouldn't apply to a physical product.
Items are not easily found or bought elsewhere.
I asked why other prominent sellers in my niche
... lower conversion rate after an extensive redesign. ... They didn't plummet immediately after the switch which was at the end of Jan 2017, but actually improved slightly before resuming a steady decline in April. August and September showed precipitous declines,
joined:Apr 21, 2016
posts: 65
votes: 12
The impetus behind considering the change is a lower conversion rate after an extensive redesign.
if anyone has tips for what to dig into in GA to pinpoint possible causes...