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What works in e-commerce - a meta-analysis of 6700 online experiments

     
3:24 pm on Jun 21, 2017 (gmt 0)

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[qubit.com...]

Test categories that perform best in terms of average uplift are:

* scarcity (stock pointers) +2.9% uplift
* urgency (countdown timers) +2.3% uplift
* social proof (informing users of others’ behaviour) +1.5% uplift
4:03 pm on June 21, 2017 (gmt 0)

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Interesting! Thanks for sharing.

Not sure I agree with the statement that "most simple UI changes to websites are ineffective". I haven't read the full paper yet, but I think plenty of A/B experiments have proven that changing, say, the color of a buy button can definitely have an effect. The authors don't seem to believe it.
8:22 pm on June 21, 2017 (gmt 0)

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Robzilla: Maybe the authors have not seen the really bad UIs I have seen. Some people don't know the basics.
2:56 pm on July 16, 2017 (gmt 0)

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Interesting, I know you all KNOW this but moving the best sellers to the top of the page and moving it to the left, increased the sales figure for this one item by 50% ! (2 a day to 3 aday) That was the biggest increase Id ever seen.
 

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