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eCommerce Books for Newbies

or "the business side of starting an eCommerce enterprise

         

anim8tr

11:46 am on Feb 16, 2006 (gmt 0)

10+ Year Member



I'm looking for a good source of information for how to start an eCommerce business.

My primary questions right now are related to the business side of all of this. For example, "Do I actually need to inventory and ship products?" or "How do I find a good supplier?" and so on.

I see discussions regarding "reselling" and "drop shipping", but I'd like to know what these are as well as what all of the other options are, related to selling and shipping and operating an eCommerce business.

Is there decent book or website that has a solid, basic overview of the business side of starting an eCommerce business?

KevinC

8:59 pm on Feb 16, 2006 (gmt 0)

10+ Year Member



I think its tough to find a good book, cause by the time the information is printed a lot of it will be out of date. I would suggest "ecommerce user experience" but it might be a little too indepth if you are just starting out. There is a lot of good(and bad for that mattter) information online, just read read read

Wlauzon

11:03 pm on Feb 16, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have never seen a good one. Looked at about 4-5, trying to find something for one of our staffers to bring them up to speed. But much of what I looked at was wrong, outdated, useless, incomplete - or all of the above.

One problem is that many of the so-called ecommerce books seem to be written specifically for such things as affiliate programs and similar.

So, there might be a good one out there, but I have not seen it.

And also. some of the more common terms like drop shipping, have been around for 100+ years - long before the internet came along. The internet is just a new way of advertising and selling, the basics have not changed that much since the days of the Roman Empire.

lorax

11:25 pm on Feb 16, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Other than Nielsen's book "E-Commerce User Experience" I'm not aware of any books that would directly address the subject of starting up an ecommerce business. At least none that I'd recommend.

From my viewpoint - not as an ecomm business - I find that my clients learn on the fly. Part of ecommerce is dependent upon learning how to use the medium and all of the quirks and pitfalls that come with it. The rest - and I think the larger part - is having good business acumen. You don't necessarily need to know how to build a shopping cart or get an Adwords campaign setup but you do need to know the people (or hire them as employees) who can.

jsinger

2:17 am on Feb 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



But much of what I looked at was wrong, outdated, useless, incomplete - or all of the above.

Yes, and biased. Many are slanted to sell something.

Anyone know if there's an "Ecommerce for Dummies" book?

shri

3:27 am on Feb 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, there is ... check Amazon.

jsinger

4:06 am on Feb 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see there are a couple of "Dummies" books that relate to ecommerce but they're several years old. Too old.

Wlauzon

7:22 am on Feb 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One of the "dummies" books was one I looked at, and I found that 3/4 of what was in there had nothing to do with ecommerce, but was just basic standard marketing practices put in for filler pages. Don't know if it was the latest edition, was copyright 1999.

anim8tr

2:55 pm on Feb 17, 2006 (gmt 0)

10+ Year Member



"some of the more common terms like drop shipping, have been around for 100+ years - long before the internet came along."
----------------------------------------------------------

An eCommerce book would be ideal, but if it's not around, then a recommendation for more general business book (that might have a chapter or two on eCommerce) would be more in line with what I'm looking for.

I don't necessrily need a "how-to implement a shopping cart" book or anything like that, I just need to find a good general overview of establishing and conducting an online business.

Also, maybe this isn't the best forum to post a question like this. If someone has a suggestion for another newsgroup devoted to online businesses, please let me know. Thanks!

KevinC

7:44 pm on Feb 17, 2006 (gmt 0)

10+ Year Member



well depending on how you plan to setup your shopping cart, most of the cart suppliers have customer forums that merchants and talk indepth about that particular product and of course about doing business online.

anim8tr

8:04 pm on Feb 17, 2006 (gmt 0)

10+ Year Member



Well, again I'm not so much focused on the shopping cart implementation right now.

I'm just finding it hard to believe that there isn't someone on this board that is able to point me to a good source of info on getting started.

I'd love to ask how many people here actually carry an inventory of products that they sell, but I don't think I'd get much of a response due to a fear of providing trade secrets.

I'm actually an affiliate right now. But I'm not sure that I want to get into selling online just because of the constant care that it requires. I still have a corp. job, but would love to get this going on a full-time.

Are there other maillists or newsgroups out there that might be better for me to bounce around ideas on?

Essex_boy

8:35 pm on Feb 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Actinic have their own book sold on their .com site

anim8tr

9:57 pm on Feb 17, 2006 (gmt 0)

10+ Year Member



does it have a title? (jeeez, this is tough)..

KevinC

11:13 pm on Feb 17, 2006 (gmt 0)

10+ Year Member



I think the problem is there is no one great site or book that will tell you all there is to know. Every industry is different. I visit this site sometimes: [ecommerce-guide.com...]

But I find it more technical then helpful.

Wlauzon

11:59 pm on Feb 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The fact is, you are not getting the answer you want because there is no such book that anyone would recommend. It is NOT because nobody is willing to help.

There is no one source of information, and you will not pick it up in a week. After selling online for 12 years, there are still 3,245 things I need to learn.

If you have specific questions, then yes, this is a good place to ask - but if all you have is general ones, then perhaps Google would be your best friend.

And, BTW, a search on "Actinic" turned it up quite easily, as the 2nd entry...

anim8tr

3:34 am on Feb 18, 2006 (gmt 0)

10+ Year Member



Well, like you I found the Actinic web site with no problem, but I searched all over that site for a so-called "book" and came up empty handed. It would help to have a little more information that I could search on, but I guess that's not in the cards right now.

The reason I don't have specific questions right now is because I'm still in the discovery phase. My questions will come later on. I'm just looking for a broad overview at this point...

Wlauzon

11:28 am on Feb 18, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is not a book, it is an online mini course.

But the basic fact about ecommerce is that 90% is just like horse and buggy commerce - only the platforms have changed. Problem is, there are about 98 million books out there on selling etc, but only about 9 of them any good. And I don't know any more which those 9 are.

I suggest just doing a search for something like ecommerce and marketing and such. Likely the first sites you try will be junk, but they often have links to good sites. And look for ecommerce forums also, they can be good info.

anim8tr

3:55 pm on Feb 20, 2006 (gmt 0)

10+ Year Member



Thanks. I'll give that a shot and will have more specific questions the next time around...

openmind

3:09 pm on Feb 21, 2006 (gmt 0)

10+ Year Member



You might want to google 'sitesell' - the owner of that site used to offer a number of free ebooks that contained some good information and they were also well written. When I started my online career I also purchased a book called Internet Insider Marketing - back then it contained information I found useful, now I know I probably can learn more by following threads and asking questions in forums like WebmasterWorld.
Basically, I can see two major business models when it comes to 'ecommerce' (you really would have to define this term which is not that easy):
- free information and contents, revenue from advertising and affiliates

- selling products and services online

Of course these two models are usually combined and depending on a number of factors you can choose to start your business based on either of both concepts.

anim8tr

8:33 pm on Feb 21, 2006 (gmt 0)

10+ Year Member



You know, I've come across "sitesell" several times in my Google surfing. They seem to have the market cornered when it comes to ecommerce searches, at least on Google.

They are primarily selling a product so their information will be skewed toward getting you to "click here to buy now".

It seems that most sites like this have a product that they are trying to sell. They're not about to give away the farm.

The primary issue I face at this point is how do I know that sites like this are spewing accurate or valuable information? I know no one can answer this for me, but this is the challenge that newcomers face right now...

openmind

2:45 pm on Feb 23, 2006 (gmt 0)

10+ Year Member



Finding information is a process that starts with asking questions. The more specific questions you ask, the more accurate your information. For example, how do you define ecommerce? Why do you want to establish an ecommerce business? What do you think are the advantages of an online business? How about the disadvantages? What online business models are available? Etc.