Junior Member from US
joined:Aug 12, 2006
We used to enjoy not having that many competitors, until around 2013. Now we have about 6 on-line competitors that seem to want to low ball their prices to get the sale.
As all of you know, that is a quick fight to the bottom. We are considering changing the sku for these super popular items. We sell parts for machinery. People search for the brand and the model number of their unit, then they find the part. They typically have no clue what the part number is until the go to a site like ours to find it. If they come to our site first, we want to have a unique part number that they cannot re-search on the web and find some Amazon or Ebay seller giving the part away at 10% over cost. We are NOT going to win on cost if we use the popular part number. There is no way in hell that I am going to have a race to the bottom, nor can I afford to lose that much margin. In the past, when we have put something on sale to try and beat the competition, we don't sell enough of the product to make it worth or while. We would have been better off selling it for the higher price and netting more actual dollars.
Has anyone tried this before, and if so, with what results?