is $255/M good for a very targeted list rental?

if you know, let me know, cause I don't know.

[Craig_F]

I know the principles of email marketing pretty well, but have never researched list rental prices. Is $255/M good for a very targeted opt in list?

Also, does anyone know where I could find recent stats on the effectiveness text vs. html email?

[Tony_Perry]

Firstly, be very careful about renting list, even if they are so called "opt in". If they are a reputable company they will allow you to buy a few thousand to test before commiting to anything bigger.

From a sales and marketing point you need to establish your Budget for "customer acquisition cost" before you can decide whether the list cost is worth it!

Tony Perry

[Craig_F]

good points. I know for sure they are reputable, and they do allow for testing, I'm just not sure on the price. Anyone know if the price is resonable?

[john316]

Testing the list will give an indication of ROI, and therefore the "value" of the list.

Just get some assurance that the test list is an accurate reflection of the final list.

If the lists prove out to be "good" and you develop some kind of relationship with the broker, you can definitely negotiate pricing in the future (maybe even after the test).

[Imagicor]

Rate cards for opt-in email lists tend to be grossly inflated. You may want to ask them outright what their best price is. I've seen rate cards of $40-$60/m suddenly drop to $1/m in a phone call. If you don't ask they won't tell.

If you have a proven service or product, many list owners will also consider working with you on a CPA basis or low CPM as an advance against CPA.