I get about 20 emails a year asking me for discounts of up to 100%. Most, I bin, but sometimes, someone communicates something well, a real need for something, a lack of funds to facilitate it and I'm happy enough to oblige. The internet has been good to me, and giving a discount that costs me 20, 30 bucks doesn't bother me when it's fitting.
Last week, a "senior" contacts me and asks for a free product and explains how she's a poor widow, volunteers locally to help others in similar situations, etc, etc. So I offer 50% discount right off the bat, without asking any questions.
Reply I got back:
Well, I'm really disappointed. Only 50%? After everything I told you. You are a disgusting company and you should think more about doing charitable work. We, the customer, put you where you are. I'm reporting you to the BBB. Shame on you.
I deleted the mail immediately and then purged it from my trash too, because I knew if I'd started writing a reply, it would've been the police she'd be reporting me to!
Have you ever tried to do the "decent thing" and had it thrown back in your face?