joined:May 11, 2012
I notice a lot of sites making contacting their customer support department via phone a bit of a process.
1. You either have to click on a separate link to the support page which isn't too bad or:
2. You have to hunt through a web of FAQs and click several links in order to access their phone number.
Other sites, just have the top phone number in the header, clearly marked and easy to read. So, why do one over the other, is one best and does one have SEO benefits?
I ask because I hear so much about how time on page, bounce rate, are all important. So if people hunt for a number, doesn't that increase time on a site, on average because it requires more pages, more clicks, more time? Compared to somebody who sees a site, writes down the number and exists the site quickly.
Right now I have our support number clearly visible in the header as "CALL US NOW XXX-XXXX" and see some sites that do this (like me) and some sites that hide it? I've also seen sites where there is a link that says CALL US and it creates a popup with the number but the number is not displayed directly on the header?
Is there something to all of this?