HTML h1 to h6 for product pages?

[onlinesource]

Let's say I run a clothing ECommerce store. Just looking for some SEO advice.

So currently on my product pages, the product name itself is in h1. Pretty standard.

I also have a list of product features including "100% Cotton" or "Made in USA" that are listed as h4 tags. :)

My question is, on product options where people "Choose T-Shirt Sizes" and use a drop down to request small, x-large, small, should "Choose T-Shirt Size" be h3 or h-something? I would assume since option titles contain words or phrases that relate to the product (ie: "t-shirt" as in "t-shirt sizes" for a product called something like "New York Yankees Men's Black T-Shirt") that h-something would be valuable? In some cases I have 5-6 product options, and if all were, let's say, h6 would that be too many h6 tags on one product page?

I also wanted to ask your opinion on taking short product descriptions under 40 characters and making the entire destruction h2? I've read rules on the number of characters to keep htags under but I've seen people do this and can't tell if it's helping/hurting them?

By the way, if it matters, I use Magneto but I hope these are just general SEO/Cart questions?

[tangor]

One can code a page any way they like. However, there are some guidelines that make SEMANTIC sense.

The general consensus is that h tags don't have the same "seo" magic from 15 years ago (or longer). h1 is the name of your product or the title of your page. H2 is the first major sub head for that product or page and you continue to use h2 for each major branch which directly relates to the h1, unless you have a sub sub head that relates to the specific h2 but is an aside at which point you use h3.

If you have to use more than h1 h2 or h3 you are writing a tech manual and should do that in a word processor then convert to html/xhtml for ease of creating the document.

If you are using h tags for "seo" or text formatting you will be disappointed with the first and very semantically wrong on the latter!

[edited by: tangor at 7:00 pm (utc) on Jan 10, 2017]

[lucy24]

Seems to me that if everything is a header, then nothing is a header.

making the entire destruction h2

Sounds like a prophetic typo :(

[dpd1]

From what I've read, it's more about establishing a page hierarchy to follow, as opposed to a keyword thing? But who knows for sure.