Conversion Rate for EBooks, EDocs and other E-Products

Any stats on how many visits convert to sales for these categories?

[JamaicanFood]

Hey guys 2 quick questions, is there any stats on what the conversion rate is for E-Products.

Do you huys believe that it should be higher or lower than the 2%-5%?

[angelos]

Hi,

I doubt there may be a standard conversion rate for this. There are a lot of factors that may affect such a rate. You may have perfect methods to bring huge traffic to your site and thus a huge traffic itself, you may induce visitors to click on your items as well, but they will not buy them in the long run. Therefore, while there are some figures like those you mentioned, IMHO, one should do their best to make a site and purchase conditions attractive for prospective clients, but not try to draw any conversion rate. That may yet take place while planning to launch such a site, but again just on the stage where one asks himself or herself to launch or not to launch.
Hope, I've been clear in my post.

Good luck,

[JamaicanFood]

Thanks angelos, but what I am really trying to find out is if anyone knows if there is a major difference between sites that have optimized on i.e SEO and inducing purchasing but yet they have totally different Conversion rates.

Hence are shoppers more inclined to buy E-Products than tangible (so to speak) products?