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In January 2015, a nationwide ticket seller based in Chicago claimed its Google local listing. The effect was to severely reduce web traffic, as shown in this graph.
orange line is historical to the point where the change was made, and blue was after
Diane, regarding the graph above, that’s probably not the best example–it just shows the difference in traffic before/after the local maps (Google My Business) location was verified.
When I looked at when it was verified and when it was not, there was a significant amount of traffic loss related to certain visitors from certain cities and locations that were visiting the site. Then, once it was verified, I noticed a lot more traffic coming from within 500 miles of the verified business location.
This business wanted to remain anonymous, so I can’t provide any more details.