Wow, this year sucks... I'm seeing 2013 revenue levels. 2014 was incredible. 2015 was "OK". 2016 is no good.
Retail sales on my site are riding a roller coaster. Up, down, Up, down, but overall revenue is trending down. Its not just a Google thing. All traffic sources are in decline. Average order size, now that's an interesting one. The average order size has really declined. A sure sign of a tentative consumer, IMHO.
I'm doing my taxes right now. One item that I just entered was my self employed family health insurance. Wow, those costs have risen 52% for me over the last three years. I know gas is cheaper, but it doesn't compensate for health care costs that are rising that rapidly.
I'm curious what others think? Has the consumer slowed spend or is it just me?