joined:Oct 8, 2002
I've been looking at newsletter opt in strategies for sites and it seems like more and more sites are not asking for newsletter optin. (Gap, Bonobos, etc.). They seem to be automatically adding customers to their newsletter list upon ordering. I've ordered from Gap and experienced the same.
I've always asked customers during the checkout process if they wanted to sign up, but are the times changing?
I have a guest checkout by default. New customers have the option to create an account after placing an order. Thinking, should I add anyone that creates an account to the email list.
It doesn't feel right, but the larger sites seem to be moving to this model.
Wanted to gather thoughts.