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Online Holiday Stats: $4.45 Bn in U.S., and £1.1 Bn UK

         

engine

3:46 pm on Nov 30, 2015 (gmt 0)

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According the the early stats, "Black Friday" and holiday ecommerce sales in the U.S. saw $4.45 billion in online sales, with $1.5 Billion coming from mobile.
[techcrunch.com...]

The UK stats indicate £1.1 Billion on just the Friday.

Whichever way you look at it, those are quite big figures of spending in just a very short period. [uk.reuters.com...]
It seems many UK shoppers chose to avoid the scrum which occurred in the stores last year and switched from offline to online sales.

Clearly, this period is becoming a significant sales opportunity for some, although, when I looked on Friday evening to see what all the fuss was about, I didn't find too many really big reductions on anything I might have wanted. Personally, I didn't contribute to those figures at all. Oh, sorry, I did, I bought the wife a bunch of flowers, although they weren't discounted at all. No matter, it brought on a smile.

toidi

8:06 pm on Nov 30, 2015 (gmt 0)

10+ Year Member Top Contributors Of The Month



I wish they wouldn't bury the all too important word "estimated" in the article. The article loses credibility when it is written as definitive but the data is estimated.

On a side note, when adobe is tracking all of these sites, how do they see what is happening in a shopping cart when virtually all shopping carts are ssl encrypted?