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Citing research that showed 92 percent of people will abandon a site if they can't remember their login, Tienhoven said there was huge potential to improve purchase completion rates if online logins are made simpler. Social Logins May Help Reduce Cart Abandonment [wired.co.uk]
joined:Dec 10, 2005
if they need to login haven't they already abandoned their cart?
I never understood why so many online companies insist on forcing customers to create an online account.
joined:Dec 1, 2015
lots of sites do offer the option. I buy frequently from some sites and have created a login, which keeps all the details of my purchases
joined:Dec 2, 2015
joined:Jan 30, 2006
If I have to create an account to buy something, I shop some place else.