Forum Moderators: buckworks

Message Too Old, No Replies

How much should I pay?

         

keymaster

12:03 pm on Jan 27, 2006 (gmt 0)



Hi,

I am trying to get a reasonable ballpark assessment of how much it should cost to get a basic ecommerce site installed, configured and setup ready to go from a-z, including:

1. online store
2. entry of 10 - 20 products.
3. creation of a nice header.
4. creation of a company logo.

Any ideas?

Thanks.

TimmyMagic

5:15 pm on Jan 27, 2006 (gmt 0)

10+ Year Member



Will you be doing any work yourself, or are you going to pay someone. If you're doing a lot of the work yourself then you could get something basic for next to nothing. It would just take time and effort.

However if you were wanting a good shopping cart, merchant account, professional logo, etc...then I would expect to pay $1k-$2k.

This is just my estimate. I'm sure some people will say that's too cheap/expensive. The best thing for you to do is go and search the net for the services you want.

Tim

lorax

10:28 pm on Jan 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hard tellin without knowin' how cheap you are. ;)

You can find low-ball prices in the $1-2K and also upper tier prices at $20K+. It would help if we knew if you were a cheapskate or willing to pay a fair price for reliable quality work and original designs.

keymaster

6:38 pm on Jan 28, 2006 (gmt 0)



Ok, now I'm curious...

What would be in a $20K store project that would not come with a $2K store project?

lorax

7:28 pm on Jan 28, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



$20K should buy you a custom built store that has been compiled and runs as part of the kernal rather than as a script. It's a whole different world when you get into ecomm sites built at this level. Speed and performance are the chief benefits - administrative functions, statistical tracking, data analysis, etc should all be several notches above what you get for a $2K store.

keymaster

9:00 pm on Jan 28, 2006 (gmt 0)



Understood.

Sounds the $20K deal is something for an established business which already has a high volume and wants to take it to the next level.

I am refering to the type of shop for a small business owner who wants to go online with 10 - 20 products; someone who's not sure if he'll even sell anything or not online, just wants to give it a go with a decent, respectable shopping-cart based site.

Given these parameters are things a little easier to estimate?

Also, what do people recommend: a shop built with an open source cart like oscommerce/CRE/OscMax, or a commercial cart script?

treeline

9:01 pm on Jan 28, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



And where do you send someone who's cheap? I've had some friends (who worship at the cheap altar) push me to help them. So far, I've dodged that. They've ended up setting up an OS Commerce site, got it running enough that it works, but been unable to really update or customize it much because it's got so many moving parts and they don't really know PHP or CSS. I occasionally get dragged into figuring out how to change something, which I don't like helping with.

What do you recommend to someone who's got a very small business, is cheap, knows only a little, and is willing to put in some work but can't program?

trunk

6:01 am on Jan 29, 2006 (gmt 0)

10+ Year Member



Hi Keymaster, I just had someone finish creating a website for me.. I paid $599 for him to design and create the type of small ecommerce website you are looking for.

The same guy also did my Logo Creation, Business Cards, Business Letter Header, Envolopes etc for $399.. He even printed them all out.. I can get you in contact with the guy who worked out great for me if you would like.. just email me and I'll give you his info.. he is here in Dacula, Ga

But since I know nothing about being a webmaster I've now got a new hobby- :).. And I now have a site, but nobody to visit it, accept maybe a few hapless eBayers. It appears the real challenge seems to be getting the website where people can find it. This is my first visit and post to Webmaster World, but I think this is exactly the type of place I was looking for and hopefully I'll learn a lot from the members here and possibly be able to contribute a little to the community.

[edited by: lorax at 1:14 pm (utc) on Jan. 29, 2006]
[edit reason] No URLs please [/edit]

trunk

6:17 am on Jan 29, 2006 (gmt 0)

10+ Year Member



[Quote="treeline"]What do you recommend to someone who's got a very small business, is cheap, knows only a little, and is willing to put in some work but can't program? [/quote]

As far as shopping carts go asecurecart.net is very user friendly to a novice.. Its integrated with paypal and allows everything one should need for their business. creating products using their html wizard is too easy. 30 day free trial as well.. $14.95 a month after that.. Works awesome! Can even take credit card orders over the phone.. I don't know jack about anything, but asecurecart.net is some good software for a dummy for sure

Wlauzon

6:57 am on Jan 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you are just getting your feet wet, Yahoo stores might be worth checking out.

keymaster

8:54 am on Jan 29, 2006 (gmt 0)



Yahoo stores is definitely to limiting.

We want a store which is expandable, as powerful as you can get so we can grow with it, has product attributes/options (eg. color, model, size, etc.).

Yahoo and those other simple stores just won't cut it.

Need something on the level of a CRE/OscMax.

As I said, there are about 10-20 products, will also need a logo, header template designed.

So far I have a range of $1,000 to $20,000. The $20K store features described is clearly not in the cards.

We also don't want a rinky dink store which will have to be replaced after a year or two. We want a store which will likely grow with the business to the level of a successful small online business (we don't need to be amazon).

Does this help? Any more estimates?

(BTW - I am NOT looking for offers to build the store, just would like to know what a store like this should cost.)

Thanks.

lorax

1:40 pm on Jan 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>> As I said, there are about 10-20 products

This plus your desire to avoid a Yahoo type store then I'd say you'd be looking at one of the off-the-shelf solutions customized to suit your needs. If you're looking for a quick-n-dirty logo/letterhead package then I'd budget about $500-$700. The cart: $2500-$5000 depending on how much customization you'd want.

There are a number of pre-packaged carts. Review them and the functionality they provide then find a developer who is familiar with one or more of them. Ideally the designer/developer will be able to help steer you toward the right cart for your needs.

IMO, low ball quotes tend to give you exactly what you pay for so unless you know exactly what you want and just need the technical expertise to build it, you may want to look at the mid-range. For example, if you need some hand-holding and education along the way, then a bit higher price might be worth it.

excell

1:57 pm on Jan 29, 2006 (gmt 0)

10+ Year Member



If you want your website to be found then you should not be so focused on the cost but rather on what it will do for you. Building an ecommerce store is only a small part of getting business.

keymaster

4:14 pm on Jan 29, 2006 (gmt 0)



Good, we're narrowing things down.

This thread is very helpful for me. Hopefully others are finding it helpful as well.

So, in the $2,500 to $5,000 price range: Is that just for installation/configuration/setup of the cart with products?

Or, would that price range also normally include the few "standard" pages of a surrounding website that the cart integrates into (about us, contact, policies, FAQ, etc.)?

Thanks to all those participating. Keep it up!

treeline

8:22 pm on Jan 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks for the suggestions for budget options. :)

Wlauzon

6:03 am on Jan 30, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Be careful about customized ecommerce "solutions". A store owner we know moved from Yahoo stores to MonsterCommerce a while back.

The initial estimate was the basic package + around $1500 for custom features etc, and about 3 weeks time.

6 months later they had spent over $14,000 and it still was not online, and the owner was searching for the 3rd developer to take over the project.

We have had an online store since 1997, and have seen and tried a few options, and have seen others try many many more. And the bottom line is with custom stores you can get exactly what you want - but you may also be tied forever to it, and you may be tied forever to the programmer/developer that designed it.

And just for the record, we sold $9.2 million on our crappy Yahoo store last year :)

watercrazed

9:17 am on Jan 30, 2006 (gmt 0)

10+ Year Member



For your position I would recommend shopping for a cart.

Real Cheap - Free hosting or under $5 per month I used one for $10 per month with a cart provided that worked well until I was up to 400 products. Expect about $10-20 per page for products and basic store information. If you can type you can create them your self easily with most current carts and software. $100-200 will get you basic necessary custom graphics you might want to go the rent a coder overseas route.

If you are looking for all of the most requested features,
Under $500 should do fine probably $399. A good cart will have a forum and/or a list of developers that specialize in modification/installation of the cart. $500 if you find someone hungry but $1000-2000 generally.

I would not consider more than that unless you have an underlying business that is going to support it and benefit from it. ie ( opening an online channel to a major B&M)

When I went looking for a redesign and implementation of a new cart for a 700 page 1000 product the bids ranged from $3000 to $50,000. We did it in house ok but still need some professional help after 4 months with one part time semi skilled person. Clean up estimates $500 to 1500.

Your real cost / effort should go to getting traffic to the site. I would recommend a 2 to 1 to 10 to 1 ratio. Getting this done is much more of an art than setting up the site

Expect wasted time and money in trial and error.

Wlauzon

4:35 pm on Jan 30, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I 2nd most of what Watercrazed said. I am seeing too much emphasis on the platform and not enough on the rest - like how are you going to get traffic and buyers to your site, and what is your competition, etc.

About the only thing I would take issue with is that the ecommerce should include a forum - I would strongly suggest that if you want a user and/or support forum that you use a 3rd party solution, like phpBB or [simplemachines.org...] - both are essentially free and work very well unless you get thousands of posters per day, then you would want Lithium or a similar platform.

treeline

5:51 pm on Jan 30, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I thought he meant there should be a pre-existing forum for cart users and developers to discuss using, setting up, or modifying the cart. This is a sign of the level of support available to cart owners.

keymaster

7:44 pm on Jan 30, 2006 (gmt 0)



What are your opinions on make a standalone store as the site (so when user first arrives at the site he is faced with the store, and the only thing running on the site is the store - all pages like contact us, About us, policies, etc. are sort of pages within the store)

or,

a site of which a store is a part of (so when the user first arrives at the site, he doesn't immediately feel like he is in a store, he reads about the company, maybe some news articles about the company, the services the company offers, general info about the products the company has, etc., and ALSO there is a link to the "store" where you can purchase the products.

Which do you think is better? Which should sell products better?