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Adding Open Graph data (og: type)

understanding og types with shopping carts

3:09 pm on Aug 4, 2015 (gmt 0)

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I am using Magento 1.9 and recently I invested an Open Graph module, and the developer of the module insisted that the og: type for my homepage be "articles". I noticed that some stores are using, "og: website" instead for their homepages. The developer says that "articles" works best for all pages, within the site, except for products (of course).

When I visit Google Webmaster Tools > Structured Data Markup Helper, it gives me a list of data types to choose from and although I see "Products" and "Articles", I don't see "Website". Is there a reason why Google doesn't list "Websites"? Does it not even consider it a valid og type?

So, with my options given, I choose "articles" and run a test on my homepage which is a CMS page. Again, it's currently set as "og: article".

The Structured Data Markup Helper asks me to highlight some data on my homepage, but most of the data is requests would be more common for actual articles than a website. For instance, what is the publish date of the article, who is the author of the article, etc. None of these apply to my homepage. Would I just answer what I can and ignore the rest or find a way to add publish dates and authors to my homepage's content?

I also see "Local Business" as an Structured Data Markup Helper option, but it requests the street address of my business, our city, and hours of operation, etc. Would this option not limit my search results to local Google results? Not sure if "Local Business" is the correct choice for me either.

PS: I also see "Article Section" and "Article Body" when highlighting data. Can somebody explain the difference and what I should be highlighting?

Thanks for any help.
5:26 am on Aug 18, 2015 (gmt 0)

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Open Graph is a Facebook thing. Open Graph protocol [ogp.me...]
"In order for your object to be represented within the graph, you need to specify its type. This is done using the og:type property:
<meta property="og:type" content="website" />"

Structured Data has to do with the search engines. [schema.org...] Probably looking at the Store section would help in your case [schema.org...] There is a list of specific store types at the bottom of that page

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