joined:May 22, 2015
Recently our team has been playing with the idea of selling our manufacturer's/suppliers products under our own name.
Not our company name, but rather just renaming the products themselves as a technique to keep our customers from comparing prices with other stores.
We realize that we may also lose customers coming in searching for that item, however, we believe we have access to customers that other retailers dont have and could maintain this customer base. It would also enable us to not focus so much on price matching and watching other retailers and focus more on customer service and other things.
We want out of the price matching and price undercutting game which we don't see as a winning battle with the margins we need to stay afloat.
Not sure of the legality, and would not be asking manufacturer for permission, just keeping it under the table. Renamed products would be on our website, but not renamed in our storefront.
Also, we are unsure of the possible repercussions should a customer order and have a product shipped with the different name on the paperwork/instructions/warranty which would be original.
Anybody tried this and how did it work out for you?