joined:Apr 16, 2005
I have developed a well established site for a client of mine that now wants to target certain specific regions - initial brief was that we will have stand alone sites on new domains which would essentially be a cut down version of the main site, but with a unique product range and in some cases regional specific language content (i.e. text translated to local language)
Now their idea is to run under domain.com/fr for example for a French version of the site. I offered the idea of fr.domain.com as an alternative. I had built the cut down localised store (not live yet) as a stand alone site, albeit sharing back end database with the main site - rolling out new versions would be logo / css colour changes and some translation work.
The customer experience is supposed to be localised and with the sub directory idea I can see them straying into the main english language site - plus basket / product range etc is all supposed to be segregated at this point at least, which is easier if on it's own domain / sub domain. I would think easier to market separately as well?
However are there other advantages (SEO?) to the sub directory route and we should investigate merging the sites? There will be 4 or 5 foreign language sites eventually.
Any other thoughts / ideas / pitfalls / advantages I need to point out before we make a decision?