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Duplicate Content w/ Shopping Carts

3:27 pm on Aug 26, 2014 (gmt 0)

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Let's say I sell a variety of coffee mugs. I have red ones, blue ones, green ones, etc.

Currently, I have one product called "Red Coffee Mug" whose description is "Get a beautiful red coffee mug" and a "Green Coffee Mug" whose description is "Get a beautiful green coffee mug". Obviously, with repeating myself... it's the same thing with every color. :)

Would it smarter for me to simply have a "Coffee Mug" product with an option to choose colors and maybe a description that says, "Our coffee mug is available in green, blue..." than to have individual products for each colored mug?

Let's say I did this because I discovered that "Green Coffee Mug" was a popular keyword and so wanting to rank for it, I made it it's own product assuming that mysite.com/green-coffee-mug.html would rank better for "Green Coffee Mug" than mysite.com/coffee-mug.html.

Even though these descriptions are very vague, often it is difficult to find 10x ways (assuming you have 10 colors) to describe something as boring as mug. :)

Assuming this was my setup, is it safe to assume that this duplicate content is hurting me?
1:03 am on Aug 27, 2014 (gmt 0)

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Forms and shopping carts self generate duplicate content by providing product pages, category pages, category paging and ancillary links. For example on either the category page or index page may be links for various functions and if the nominated form uses a different URL or the form query is different, then a search engine can see it as a separate entity. A common example is subscribe/unsubscribe links on a forum page.

A sophisticated solution that takes this into account will include NOFOLLOW in the hyperlink for all unwanted links.

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