SEO Must Do's For Ecommerce

[PhilsGiftShop]

I was just wondering. What would you say the SEO must-haves/must-dos are for an ecommerce site?

So far I've done the following:

Meta tags, page copy, submitted to search engine, entered a few directories, PPC, social networks, comments, Yahoo Answers... Probably more...

Are there any places you would recommended submitting my site? I've submitted to DMOZ

[piatkow]

Is your business purely mail order or is there a bricks and mortar presence too?

Being related to a locality gives you a lot more possible natural links. Apart from that it is going to depend very much on business sector, in some there is a lot of natural linking in others its dog eat dog.

Don't forget the SEO is as well as promoting the business through the classic routes not an alternative.

[PhilsGiftShop]

It's purely mail order. I've tried to submit to the local sites :(

I've spread business cards around town and considered a few other methods. Everything is still new I guess.

Just tightened up my meta tags and such again. I think it's going to take awhile to get things right. I'm just frustrated because I haven't had one darn sale yet. It's making me question the products, the look and feel of the website, etc.