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[technewsworld.com...]
Converting Customers
The poll, commissioned by CyberSource (Nasdaq: CYBS) , discovered that sellers who accept four types of payments -- such as credit cards, online checks, PayPal and similar services -- have more visitors convert to customers than do merchants who offer a single payment method.
According to the data, merchants can convert as many as 20 percent more customers by offering them more payment types to choose from. Those merchants offering one payment type, such as general purpose credit cards, for example, convert 60 percent of their shoppers.
Interesting article, which will help you to think about other payment alternatives than just credit card. I have witnessed many topics that discussed the choice between a real merchant account and Paypal/other payment methods, but I guess the answer is right here in this article.
