My daughter and son-in-law are driving a very successful business importing and distributing widgets online. It's a great personal story, like many others who are creating new and interesting business'.
Everything they've done has been on the fly, which means they didn't have much idea when they started, and they got little advice regarding the e-commerce side of things from me because my online experience has never involved the shipping and marketing of goods online.
Currently they have a mixture of responsive friendly Magento and open source platforms. It isn't pretty [ technically and process - wise ] , but they are doing well. When time permits they will modify the clutter that's developing.
So I can see that things are working to a point.
I need to come up to speed fast, as I want to mirror their success and help them out to, and I'm no book reader. Hands on is what teaches me quickest. So to experiment I want to have some folks put up an e-commerce site, that can do the range of options required, one easy step at a time e.g.
- drop ship
- warehouse stock
- affiliate / partner with other drop shippers etc
- courier tracking
- anything else that's important
For a hassle free, steep yet simple learning curve, , what do folks recommend in terms of e-commerce platforms and strategies, to minimise risk, optimise personal capability and learn on the run ?
What's the ABC from a practical standpoint ? What made you successful ?
Please talk about your experience and how you could enhance it for others.