Conversion Rates; Sales Over $2,500 or $ 5,000

Visitor To Sales

[LostOne]

Anybody have any information on what the average conversion rate would be on high dollar online transactions? I've seen many references on the web at 2% for an average ecommerce site. While realizing average is a broad segment with every website being different, I'd like to get a better idea where we stand.

Any guesstimates or actual sources for this type of information?

Thanks

[BradleyT]

It really depends. Are visitors in "buy" or "browse" or "compare" mode when they get to your site?

I think for niche sites 2% is low. The big sites (Amazon) that get a lot of "browse" and "compare" traffic are what bring the actual "released to the public" numbers down.

I don't have any numbers to help you but I would suggest you run some analytics to find out what visitors are doing on your site and where you can improve. Knowing that you get 8% when the average is 2% doesn't mean there aren't areas of your site that could be improved to get you up to 10 or 12% and that's where analytics come into play.

[CernyM]

Shop.org members average something like 1.8% if memory serves.

There is quite a bit of variance among specific industries though. Catalog retailers are over 6% conversion at the top and at the bottom are electronics retailers with something like 1.1%.

[LostOne]

I would love to have 1%

[iloveu]

I run Google AdWords for my consumer electronics (with stiff competition and price-cutting) website. The average position for my major keywords is around 3-5, conversion rate is around 4% to 6%. What do you guys tihink of it? I just want to improve my conversion rate a little more? Any suggestion?

[new_shoes]

I have a big tip for you: shell out the money and buy the marketingsherpa report called landing page handbook. Its gold for increasing conversions.