What is the best basic structure for selling multiple (very similar) items from within a single product range?
Our eCommerce site sells widgets, and each model within a particular range which has 5 or so options. Whilst the options doesn't change the fundamental purpose of the widget, they do change the application and market niche.
So my question is whether to create a single product page per widget range and have let the user choose each option (potentially not good/confusing UX), or to create 100's of individual product pages (like Amazon) all with very similar descriptions (and risk flooding the user with too much choice)?
This thread [webmasterworld.com
] is useful, but doesn't feel like it applies to my site.