I'm going to predict that this will never be that big. I think food may be the one thing that is just easier to go out and buy. Some people may remember the 'big peach' guys about a dozen years back? They tried the same thing in this fairly high income local... They failed. I think they eventually sold out to another company trying the same, and then they failed as well. At the time, I thought it was a great idea and even wanted to invest in them. Yet, I never used the service myself. I guess that says it all.
Vons has been offering the same thing on a small scale around here for years. I see some people around me using them, but it is not a huge thing.
One of the most successful businesses in the nyc area the past few years has been an Internet grocery company. Huge operation with 2, 3 sometimes 4 trailer trucks making deliveries in same neighborhood.
But that's probably because of specific demos, not just "fairly high income," but also "I just don't have the danged time," because I'm either a "1st or 2nd year mba or lawyer and I work 16 hours a day," or "stay at home mom or dad who doesn't want to hassle with the stroller in the market."
I wouldn't be surprised if Amazon doesn't have its eyes on it and other successful regionals already.
Is that right in NY city? In a place where it's very congested and many people don't drive, I could see it working. I can imagine that going to the store could be a big hassle in that situation. And that would probably be a more east coast thing. But in the west here, most people drive and it's not that hard to get stuff.
Do they deliver a copy of the Wall Street Journal with each order? :)
I've seen a couple of local companies trying to do delivery of food orders placed online from local restaurants- sounds like the business model isn't that much different.
This is more about Amazon being the distribution channel than the actual seller- an extension of their 3rd party sellers. It's unlikely that individual sellers could achieve critical mass in offering online ordering and local delivery. But team up with Amazon? Yeah, sounds like it could work.
Would I ever use it? Probably not. Would I use it if I didn't have a car and the nearest grocery store was 5 miles away? Probably.
@dpd1 It started strictly in the City and that made sense for the specific demo they were targeting. Now it serves all the burbs as far south as Philly, still probably targeting the don't have time or wherewithal to shop set.
It's funny how things change and/or come back around eventually. When I was young I worked in the delivery business for 5 years. Mostly for the studios, but we also did just about everything, including restaurant runs, DMV, you name it. Then FedEx and the FAX came along, and the mom and pop delivery companies started dropping like flies. But now maybe the whole home delivery/door service thing, will make a comeback.
I also just remembered one other one that is still going in SoCal... Pink Dot. I see they have about 8 locations still. So I would imagine the Amazon news is probably not making them happy.