Ecommerce Content and Google

ECommerce Content

[weezle11]

I am curious what others think when it comes to content on a ECommerce website. I have many product pages and category pages.

When thinking about the best user experience, I wonder is little content better? Quick and to the point for the shopper.

Some ecommerce websites have a lot of content which can be over whelming. Is this large amount of content only helping their ranking in Google?

When I shop online I look at the Product features and "MAYBE" read the short paragraph description.

So is a lot of content better for user experience and Google or is little content, "straight to the point" better for the user experience and for Google? What do you think Google looks for when looking at ECommerce Content?

Example of what I mean by little content:
Features:

Feature1
Feature2
Feature3
Feature4

Short 100 word Paragraph

[oliondor]

Users don't care, they don't read and only look at photos.

Google likes content, so I like it also.

[edited by: lorax at 1:42 am (utc) on Aug 15, 2013]
[edit reason] fixed typo [/edit]

[votrechien]

When the world's largest online retailer uses bullet points followed by a more wordy narrative, it's probably not a bad model to follow. Not to mention, this makes sense given the fact people scan more than read on the internet.

[dpd1]

There's no standard response. It depends on what you're selling. I use a lot of content, both direct for products, and also complimentary stuff to help people. I sell very technical things. I rank pretty well, and I also think I help cut down emails from people asking the same questions. Do all people read it? No... But that doesn't mean nobody does. If people don't want to read it, they don't have to. I don't see how having good info could possibly hurt. As long as it's easy to find the price, the impatient people should be happy.

[Yaros]

Right, Google make emphasis on video, images and social networks. Look at what happening on the fisrt page of Google. Previously if you wanted to get top possitions it was recommended to write a lot of unique content with keywords. Now, the fisrt page is give by Google to social networks, youtube, etc. So, if you wnat to be found on the fisrt page you need to post on youtube and your social networks - images, video.