Ecommerce grew 16 percent in the second quarter compared to a year ago, according to comScore. The research firm said the desktop spending figure was $49.8 billion, with mobile shopping adding another $4.7 billion in Q2 spending, a 24% increase year-over-year.
It marked the fifteenth consecutive quarter of positive year-over-year growth and the eleventh consecutive quarter of double-digit growth.
Top-performing online product categories The top-performing online product categories were: Apparel & Accessories, Digital Content & Subscriptions, Sport & Fitness, Consumer Packaged Goods and Home & Garden. Each category grew at least 19 percent vs. year ago.
Top-performing mobile product categories Apparel & Accessories was the highest grossing m-commerce product category with more than $700 million in Q2 sales, followed by Computer Hardware and Digital Content & Subscriptions.
More information and the full chart are available on the
comScore [comscore.com] website.
