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Forum Moderators: buckworks
• I should have read all of the negative reviews before ordering. Please bring back the old style.
• I ordered this item over your Web site. Why is it that good designs are always changed? Please go back to the original.
• I am on a “Made in the USA” campaign and so am returning this item. Please stop importing.
The cranky customers are acting, the study concludes, as “self-appointed brand managers.” To put it another way, they are venting.
...What seems to be the voice of the masses is the voice of a self-appointed few, magnified and distorted.
What seems to be the voice of the masses is the voice of a self-appointed few
In Exhibit 1 we provide an example of a review that exhibits linguistic characteristics associated with deception. Perhaps the strongest cue associated with deception is the number of words: deceptive messages tend to be longer. They are also more likely to contain details unrelated to the product (“I also remember when everything was made in America”) and these details often mention the reviewer’s family (“My dad used to take me when we were young to the original store down the hill”). Other indicators of deception include the use of shorter words and multiple exclamation points.
I think the point of the article was the conclusion that contrary to common perception, the sources of the fake reviews came from actual customers, not from competitors.
many of the registered customers, actual customers, were writing negative reviews online for products they had never purchased
[edited by: buckworks at 6:18 pm (utc) on Jul 30, 2013]
[edit reason] Snipped URL drop [/edit]
Any content written by an anonymous source or written on a site that allows anyone to post without strict fact checking is losing its value in Google's eyes, has been for a long while now.
As a small business owner, I find my reply to a bad review is the best tool I have. Often we can defuse the situation, particularly if the customer is being overtly aggressive, and has clearly not been in touch with us.