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CJ compared to Google Adwords?

12:05 am on May 19, 2013 (gmt 0)

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I'm considering joining CJ for our company but wonder if it's worth the effort right now.

Currently we get about 100 conversions through Adwords in a month.

What has everyone's experience been with affiliate marketing compared to PPC, specifically Google? 10%/20%/etc. the number of conversions?
6:53 pm on May 19, 2013 (gmt 0)

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PPC and Affiliate are very different from each other, and, for each store, each varies widely depending on many factors.

If your affiliate channel is filled with late-funnel, low-value coupon site touches (or worse), the reported "conversion" rate can look very high...

If your PPC focuses on driving new customers using non-branded keywords, the reported "conversion" rate can look very low...

Yet, in this example, it would be wiser to value the PPC higher.

Consult with some expert OPMs (Outsourced Program Managers), they can help guide your choices, not only selecting a network, but the nature of the affiliates you chose to target, and what rate you pay them.
7:24 am on May 21, 2013 (gmt 0)

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As explained by RhinoFish, Affiliate marketing is totally different from PPC and you will have to consider various factors. Checkout this discussion on WebmasterWorld [webmasterworld.com...]

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