Forum Moderators: buckworks
eBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by Amazon. While information has been scarce, a buyer who's been pitched by the e-commerce giant was able to share some details about the service.Report: eBay Planning To Share User Data With Brands [adweek.com]
EBay executives were unavailable for comment, but a company spokesperson emailed the following statement: "We've recently introduced new capabilities to deliver more relevant, highly targeted digital advertising content to buyers both on and off the eBay platform on behalf of third parties, consistent with our privacy policy."
