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Google Product Ads: Great Results

4:48 pm on Mar 27, 2013 (gmt 0)

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So I finally invested in getting our product feeds up to the point where they are completely error free and also paying $59/month for a feed management software. We're currently submitting to Google/Shopzilla/Nextag.

Nextag and Shopzilla are a work in progress but there seems to be some promise there. With Google however, the results are excellent.

We only get about 10% of the clicks and conversions as we do with the normal PPC bidding, but our conversion cost is about $6 compared to PPC bidding of around $20+. And for people who complain that Google Product Ads used to be free, previously when I did have our feeds completely up to date, we got almost no traffic or conversions from Google Products.
5:39 pm on Mar 27, 2013 (gmt 0)

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used to be free

Now that product ads are no longer free, there's more legitimate competition and a lot less spam.
11:55 pm on Mar 28, 2013 (gmt 0)

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paying $59/month for a feed management software

What does $7000 over the next 10 years buy you, and how much do you need to sell to cover that nut?

My cost-per-click for then new (paid) Google Shopping is around 2-cents per click. I can't imagine why $59/mo would be considered anything except highway robbery.
1:25 am on Mar 29, 2013 (gmt 0)

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The $59/month is for feed management, not cpc. The feed management is handling the scheduled push with updates. Not really needed as this can be done yourself, but not really a large fee for the service IMO.
3:32 am on Apr 1, 2013 (gmt 0)

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Amazon should not be ignored. I try to only include higher margins products in feeds, and modify descriptions for a deeper reach.