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Is asking for a password a deterrent to signing up for emails?

Client thinks asking for a password as part of emai list signup may be bad

   
7:15 pm on Feb 12, 2013 (gmt 0)

10+ Year Member



I've got a client who uses one of the mailing list services for their email blasts. They are an ecommerce site and they want to get as many people signed up for their email specials as possible, of course.

They are fighting amongst themselves which of these two situations is better:

1) link takes the user to the mailing list service where the user fills out first name, last name, state, and optionally makes choices (checkboxes) of what they want to see.

2) link takes them to an account signup page within their site where the user fills out first name, last name, password, state, and optionally makes choices (checkboxes) of what they want to see.

Note - the only difference between making it internal/external is an additional field for password.

#2 creates a user account on their site, and reaches out to the mailing list provider to sign them up with their optional settings.

Note that in #1, the user will not have an easy way to modify the products/services they wish to receive emails about, unless they go out to the mailing list service and do it. In #2, they will be able to continue to maintain those settings through their account on the website.

There is a side arguing that asking the user for a password is too invasive and will stop some people from signing up.

Does anyone have any actual data on this, or real life experience to say how much signups would decrease simply by requiring a password as one of the few fields they need to fill out?
7:26 pm on Feb 12, 2013 (gmt 0)

WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I don't know if I'm a typical shopper, but asking for a password would certainly deter me from joining your list.

Could you just use the email address itself as the authentication?
7:36 pm on Feb 12, 2013 (gmt 0)

10+ Year Member



The options are:
1) go without password and just put them on the mailing list via the service
2) create an account for the user on the client's website, for convenience in placing future orders and giving them access to other email option not available on the mailing list service

So password is not required, but they lose functionality by the user not getting a website account created.

So the question is how much of a deterrent it truly is, to balance against the benefits.
11:48 am on Feb 13, 2013 (gmt 0)



You could randomly generate a password for them and then just email it to them.

First Name: John
Last Name: Doe
Email: johm.doe@gmail.com

After they submit the form, you would have a function that would randomly create the password.
You would persist the password and then send them an email thanking them for signing up and include the password :)
2:44 pm on Feb 13, 2013 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



You would persist the password and then send them an email thanking them for signing up and include the password :)

At this point could you include link to a page offering an option to change the password if they choose to?
 

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