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Need insight on how how online auction SEO works for big sites

Online auction with 1 million+ pages



6:11 pm on Jan 27, 2013 (gmt 0)


I need some insight on how online auction SEO works for big sites which has 1 million+ pages and how they get indexed in Google. If anyone with some expertise on this could shed some light on this subject i would be thankful. I have a few questions:

1. How does Google index product pages on an online auction site where products come and go quickly. How can you index the right product pages that are being put up and not the old ones that are expired? Which is the best way to do this?

2. I read that it could be a advantage or even a must to implement rich snippets or schema. Is it beneficial to implement this to an online auction site and how can you do this in the best way?

3. How does the CMS automation work for such big e-store with 1 million + pages work? What can or should be automated?

4. Should e-stores with 1 million+ products be optimized for images?

I hope someone could assist me with these questions:)


9:52 pm on Jan 27, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Welcome to Webmaster World!

Our stores are about 996,000 pages shy of qualifying to answer your question. But maybe you can clarify...

Are you asking about "auction sites" or "big e-stores"? Two different animals, and I can count all of them on one hand. But I'm glad that the big boys are finally seeking advice on WebmasterWorld. Welcome!


10:25 pm on Jan 27, 2013 (gmt 0)

methinks the OP is a developer working on a new project seeking to set design parameters for an ebaylike site ?

Or seeking to "order" one built, do clarify


10:41 pm on Jan 27, 2013 (gmt 0)

Hello, The question is specifically about online auction sites with million different pages and products. Im doing some research on how to improve a current online auction site. Would be great if you could assist with the questions:)


10:12 am on Jan 30, 2013 (gmt 0)

I would also need to know how to create and submit multiple sitemaps into categories?


1:50 pm on Jan 30, 2013 (gmt 0)

WebmasterWorld Senior Member lorax is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Welcome to WebmasterWorld seotoka, we're glad to have you aboard.

I'd suggest you focus more on usability and be sure the images and copy are added with appropriate Alt and META data and leave it at that. With a site that large, especially if content is being added and removed, the products and images aren't as important individually. Their importance is at the category and site level so how you organize your content will matter most - IMHO. SO all of your SEO efforts would be focused at the category level pages including rich snippets etc.


4:55 pm on Jan 30, 2013 (gmt 0)


Would you noindex individual-product-pages/individual-auction-listings on a site like this ?


5:09 pm on Jan 30, 2013 (gmt 0)

WebmasterWorld Senior Member lorax is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month


I wouldn't noindex the product pages unless they're duplicate content.

I think a case could be made both ways (index and noindex) for category level pages (auction listings).

My theory (and it's just my theory of how the SEs might see it) is this. If content (products) are constantly coming onto and leaving the category level then those pages aren't likely to hold much weight for long tail keywords. Instead, they are more likely to have credibility for shorter keyword phrases AND the overall topic the products belong to. This is why categorization is important and why I think it would be better to SEO for the category level.


2:01 pm on Feb 1, 2013 (gmt 0)

Im still trying to figure out what tasks should be automated on this large scale ecommerce site. Where should you put the focus on most.


1:07 pm on Feb 7, 2013 (gmt 0)

It seems that ebay.com is doing this image optimization. any others? And what about rich snippets? Ebay is using them?