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Conversion Ratio: visits or visitors?



3:07 am on Jan 19, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Does conversion ratio conventionally refer to visits or visitors? I get about 22% more visits than visitors. Wikipedia says visitors:

"In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators."

But immediately afterward, their formula specifies visits:



8:30 am on Feb 7, 2013 (gmt 0)

Visits are simply the new visits, returning visits and vistors are the number of Unique Visitors to your website so the ratio will always be more.


5:43 pm on Feb 7, 2013 (gmt 0)

5+ Year Member

I consider it unique visitors (even though GA thinks different), but I suppose it matters on personal preference.

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