Hits but no sales.

[Adam_Yates]

Hi all,

I'm struggling getting sales via my website.

The sites getting around 900 hits per week (UK only), 700 that are unique.
Average visitor duration: 2:47
Average page visit: 3.59
Bounce rate: 54.83%

I cant work out the key to this problem, as i'm 100% sure all prices are competitive and the content is good.

Any advise or tips you could give would be greatly appreciated.

[edited by: lorax at 1:34 pm (utc) on Jan 8, 2013]
[edit reason] no URLs pls [/edit]

[jrockfl]

Verify the checkout process is working correctly and that live test orders work.

You have a ssl in place?

Maybe you need to try making your prices better than competitive.

[Adam_Yates]

Thanks for your feedback
Ssl is in place.

[edited by: lorax at 4:29 pm (utc) on Jan 8, 2013]

[LifeinAsia]

The sites getting around 900 hits per week

Hits or page views? (Very different beasts.)

What percentage are bots/spiders? (They are usually cash poor and tend not to buy...)

How long has you site been up? (I'm guessing you don't have a well-known/trusted brand like Amazon- lack of familiarity with a company prevents a lot of people from buying, especially if the company/site is brand new.)

Is what you're selling something that people need or something that people want? (Or just something that you think they should want?) What are sales levels like for other sites selling the same types of items?

[votrechien]

Do you have any sales?

The sample size is fairly small. I'd give it to at least 2000 visitors before making any assertions.

How long has the site been live? If only a couple of weeks, remember very few people find a page and then buy immediately. The buying process can take weeks.

[Adam_Yates]

These are hits, page views are around 4.632 per week.
I am getting sales, but only a few a week.
I have had my domain for 4 years and my site has been live for a few months now.
I'll have a look into other competitors, but almost certain my product mix is good.

[LifeinAsia]

900 hits per week

vs

page views are around 4.632 per week

Do you really mean an average of 4.632 (4 plus 632/1000) or four thousand six hundred thirty-two? Either way, the hits/page views ratio makes no sense.

[votrechien]

If you get a few sales (say 5) out of 700 unique visitors, then your conversion ratio isn't abysmal. 1% or less is pretty standard for a site without a huge repeat customer component. Altering your offer, design, etc. might increase your conversion rate slightly but it seems your biggest problem is lack of traffic.