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Forum Moderators: buckworks
We invested lots of time in FB and Twitter for a year, and had *zero* ROI. Hundreds of Likes and Follows, but nothing to show for it at the bank.
We have contests
for some things, Facebook ads can drive a lot of traffic, though ROAS is hard to control (but it can be done).
implement your own tracking links and conversion reporting
The downpart of FB is that not all your fans see all your posts, you now have to pay to promote posts for higher visibility.
We have FB tied to twitter, so posts from FB go direct to there.
If you control the link you can track the click using a redirect script.