Welcome to WebmasterWorld Guest from 23.20.10.127

Forum Moderators: buckworks

Message Too Old, No Replies

Single ecommerce site with all products; or 3-4 niche sites?

ecommerce, all inclusive vs. niche?

     
9:10 pm on Nov 9, 2012 (gmt 0)

New User

5+ Year Member

joined:May 11, 2009
posts:5
votes: 0


Hello all, I've been running an ecommerce website for around 10 years. I have recently brought on some new product lines and am trying to decide if I want to create a new website with all 4 lines offered OR create 4 different niche sites catering to each brand?

The first option will be easier to manage, however the second option will be easier to target customers specifically looking for this brand.

My customers will either be looking for one brand or the other; cross selling or cross promotional is not advantageous. This is also a single purchase; repeat customers are less than 5% in this industry.

I look forward to your insight!

-Josh
9:37 pm on Nov 9, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 6, 2005
posts:670
votes: 0


I would do both: create a site(s) featuring all 4 lines, and also create individual sites for each brand. All feeding off the same database (for inventory control) but with variations in pricing layout, and promotions.
9:53 pm on Nov 9, 2012 (gmt 0)

New User

5+ Year Member

joined:May 11, 2009
posts: 5
votes: 0


jwolthuis, I was thinking that a well.
2:56 pm on Nov 10, 2012 (gmt 0)

Junior Member

5+ Year Member

joined:Nov 7, 2007
posts:130
votes: 0


yes, ditto on doing both. I'm facing the same issue. You need a multi tenant shopping cart or multi domain feature in your system and this should be possible.
8:07 am on Nov 27, 2012 (gmt 0)

New User

joined:Nov 22, 2012
posts:8
votes: 0


Doing both together is really a good option. It gives your existing customers the option to get something new or atleast will make them aware of their presence in your ecommerce site.
Separate sites will help in acquiring new customers.
So go for it and all the best.
6:16 pm on Dec 4, 2012 (gmt 0)

Full Member

5+ Year Member

joined:Dec 21, 2010
posts:212
votes: 0


If site development and programming is your 'thing' by all means go ahead with multiple sites. But if your thing is product development and content, multisites is multiproblems, multiupdates, multitime, and multipains!
12:44 pm on Jan 30, 2013 (gmt 0)

New User

joined:Jan 30, 2013
posts:2
votes: 0


multiple sites may create multiple problems, but I firmly believe that the result will be worth it. Promotion will be much easier and stores' conversion - much higher.
Having one store for all of the products from your several stores is a good next step.
7:41 pm on Jan 30, 2013 (gmt 0)

Junior Member

5+ Year Member

joined:Nov 7, 2007
posts:130
votes: 0


Speaking from experience multiple stores does in fact multiply a lot of issues. If you "copy and paste" your site and start another one it will be much worse that using a true multi tenant system. However, diversity is good business insurance.
7:38 pm on Mar 6, 2013 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 8, 2003
posts:705
votes: 0


What software is out there that supports multi-tenant sites?
So does a single change in a product meta data propogate to all the sites then? (and also allow things to differ optionally?)
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members