Hello all, I've been running an ecommerce website for around 10 years. I have recently brought on some new product lines and am trying to decide if I want to create a new website with all 4 lines offered OR create 4 different niche sites catering to each brand?
The first option will be easier to manage, however the second option will be easier to target customers specifically looking for this brand.
My customers will either be looking for one brand or the other; cross selling or cross promotional is not advantageous. This is also a single purchase; repeat customers are less than 5% in this industry.
I look forward to your insight!