joined:Apr 16, 2005
We are moving our back office system which had every variation of item listed under it's own code, to one that supports product variants.
This will reduce our current inventory from over 65,000 items by at least half I should think.
However although this will be great for customers, we are worried about the impact on search engine results.
So we might list a Widget that comes in 10mm, 15mm and 20mm. It might also come in Chrome and Stainless. When a customer searches for it they will know what they want and so will punch in "10mm Chrome Widget" into Google (other SE's are available... :) ).
Our on site search works fine, but without a natural landing page how will the SEs know we carry the specific items?
I guess I can create individual product landing pages for each variant, but then there will be zero internal links (save perhaps our own sitemap) so will the SEs even rank them? Also what about dupe content etc - the page titles etc can be different but we'd only have one item description to share amongst all variants etc.
The site is completely developed in house so we have the flexibility to do anything, but I guess not the knowledge of what other off the off the peg ones might do to solve this.