I have been working with a partner of mine who currently runs two ecommerce stores and three retail locations all in the same industry.
The issue is he never branded his company and all his retail stores and ecommerce websites have a different name.
He has decided to take my advice and brand all retail stores under the same name.
The name he decided to go with is the name of one of his ecommerce stores. However it is the site that produces the least amount of sales.
He makes the most money off his other ecommerce store.
He has room for some major growth online and wants to spend a lot of energy on becoming one of the top names in his industry online. This is another reason he has decided to create a brand for his company.
How should he go about this branding issue with his websites? His one ecommerce store that will have the same name as his retail stores does very little in sales. His number one ecommerce store does most of his revenue online, but the name and domain are completely different and unfortunately is not a name he wanted create a brand after.