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Conversion rate by search engine.

Very large differences.



10:20 am on Sep 12, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I've been using the software Piwik to analyze my website for a year now but today for the first time I checked the Conversion Rates by search engine. I was surprised by the differences. We have relatively high conversion rates because we have a large number of repeat buyers.

The bigger search engines or portals:

Yandex: 8.33 %
Yahoo: 8.31%
Bing: 7.59%
Google: 5.38%
Ask: 4.98%

And a search engine I had never heard of before tops them all - at least in conversion rates (a significant number of sales, too):

Ecosia: 12.31%

Of course, since most visitors come from Google, Google amounts to the biggest number of sales. Nevertheless I was surprised by the differences.

There is also a significant difference in average order volume. Ecosia comes first: Average order volume is double the amount of Bing. Bing is second, followed by Google.

I wonder what the reason is. Different demographic of users? Bing might have a lesser share in search than Google, but it seems at least for me the average user is much more valuable.


3:56 pm on Sep 12, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

aggregated data often hides the truth, dig deeper for meaningful insights. select specific keywords and make sure to segment into organic and paid buckets, then compare engines.