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Paid PR Distribution Website - Results?

     
4:34 pm on Jul 5, 2012 (gmt 0)

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Hi,

I was wondering has anyone ever used a paid PR distribution site like PRWeb, PRNewswire, etc. to distribute a press release?

If so, did it help bring traffic to your site? What type of results did you receive from doing this?

I'm looking in trying a paid over a free PR distribution site because I believe the paid sites have better connections and distribution channels into journalists than a free site would have.

Thank you,

olimits7
9:24 pm on July 5, 2012 (gmt 0)

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We have used PRWeb many times. We don't really get a ton of traffic from it but sometimes we get our PR's re-posted on other news/trade mag sites.

Seems to be worth some backlinks at the very least.

Not sure if people are taking free PR sites seriously or not.
1:46 pm on July 6, 2012 (gmt 0)

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The value of PRWeb et al is not in the direct links you get from the release - though they don't hurt. The value is in the networking/lead generation that develops from someone actually reading the press release. A well crafted and news worthy press release still has value for making new connections. The issue is the signal to noise level on those sites.

Too many press releases without much for substantial content == a lot of noise and of little use. If your business is not a player in the market space you inhabit, then you're wasting your money because very few will pay attention intentionally. You'd have better results spending your money on Adwords. If you are a player in your market, then it's a pretty safe bet that someone is watching you and your press releases will be newsworthy providing it's a newsworthy item.

If you're strictly looking for a sale - I'd suggest you spend you dollars elsewhere.
8:48 pm on July 13, 2012 (gmt 0)

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I use PR Web to help boost my SEO rankings. I typically have a press released written that targets 3 keywords.

I will then create back links to my web site using these target keywords.
 

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