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Competitor Comparison Table On Website?

3:53 am on Jun 27, 2012 (gmt 0)

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joined:May 10, 2006
votes: 0


I was wondering would you list your competitors on your website in a side-by-side comparison chart to help users easily see/compare the benefits of using your site over your competitors?

This would be used for a membership services type website, and what I would probably want to point out the most regarding my competitors is some list low prices; which seem good at first glance, but then pile on these hidden fees that later make the total price be greater than my website.

At first I was thinking that by having a page like this I would end up letting people know about my other competitors; which if they didn't know about them maybe they would go with them.

However, I also feel that most people already know the top players in this industry so it wouldn't be me telling them about a company they didn't know about already, but presenting an easy to read side-by-side chart where they could see exactly how each company measures up.

Thank you,

7:26 am on June 27, 2012 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 5, 2006
votes: 31

To say that I am offering better prices than nationally known names - maybe. Comparing against companies that visitors might not recognise, no.

Consistent accuracy is a problem, if you do it yourself it will be a serious distraction from your business, if you use a third party provider for the figures then you will be paying $$$

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